Luxury rental service Armarium is working with Parisian department store Le Bon Marché to offer customers the opportunity to rent pieces from the Spring/Summer 2019 collections. The service has launched on February 23, just before Paris Fashion Week, and is part of a wider initiative at Le Bon Marché called "Geek Mais Chic," a store-wide technology exhibit. "We carefully curated the assortment with Le Bon Marché's team featuring some overlapping brands and some exclusive ones," said Armarium chief executive Trisha Gregory. The service features around 50 brands from mostly small labels.

Armarium has worked with Browns, Net-a-Porter and several independent boutiques but this is its first partnership with a major department store and its first foray into France.