Luxury at American Dream Gets Real
News
|
Sep 2021
|
WWD
What: The American Dream complex gives way to its luxury wing, The Avenue.
Why it’s important: After having encountered many problems and delays during the pandemic, the “street of dreams” comes back to life with Friday’s opening of Saks Fifth Avenue, Hermès, Dolce & Gabbana, Mulberry, Johnny Was and Carpaccio… and many more to come.
The luxury wing only awaits new names to be added so the dream becomes even bigger : In the days and weeks to come, Tiffany & Co., Saint Laurent, Anne Fontaine, Alexander Wang, Jonathan Adler, Gentle Monster, Zadig & Voltaire and a Brut Champagne bar will debut on the luxury site as well.
Noting that more moderate-priced retails like Zara, Uniqlo, H&M, Aritzia and Primark are also available.
