What: The athleisure giant is the latest brand to launch resale.

Why is it important: The initiative will allow Lululemon to better control the market, collect data and benefit from the resale profits.

A resale program called “Lululemon Like New” will first be tested in Texas and California.

Shoppers can trade in like-new Lululemon products starting in May and will receive a USD 5 to USD 25 gift card. The company will be cleaning and reselling the used garments starting in June, piloting the program in about 80 stores in same markets.

Lululemon joins a slew of brands that are launching resale. As for Nike with its “Nike Refurbished” program, it’s a way to see some of the profits that have gone to marketplaces like Poshmark, Tradesy, and Thredup. Lululemon fans also have dozens of buy-sell-trade groups on Facebook, where shoppers hunt and splurge on their favourite gear.

Lululemon Is the Latest Brand to Launch Resale 

Related Item

• Nike is launching “Nike Refurbished”