What: The Louis Vuitton headquarters is set to become the host of the House’s largest store in the world along with its very first luxury hotel.

Why it is important: Louis Vuitton is planning to transform the fashion house’s historical headquarters into a massive complex that includes the first-ever Louis Vuitton hotel and the brand’s largest global storefront.

The transformation is beginning this month with the launch of a 20,000-square-foot-pop-up exhibition “LV Dream”, spotlighting top art collaborations, a café and a chocolate shop alongside a gift shop. The space is temporary, only open for a year and is the likely location of the future storefront. The hotel will occupy another sector of the 400,000-square-foot building within the next five years.

Louis Vuitton to open luxury hotel inside Paris headquarters