What: Louis Vuitton has opened ‘The Hall’, its first restaurant in China which is part of the Louis Vuitton Chengdu Maison, opened at the Sino-Ocean Taikoo Li shopping mall.

Why it is important: As part of the restaurant launch, a local rapper was invited to create an original song for the event to help engage with Gen Z, and an interactive game on Wechat was released the morning of the opening.

Chengdu Maison is Louis Vuitton’s third location in China and spans over 2,000 square metres. Giant panda figures and hat air balloons decorated the courtyard of ‘The Hall’ with images of the sculptures having already gone viral on Chinese social media leading up to the opening. The restaurant serves a seasonal bistro-style menu with pan-European flavours created by rotating Michelin-star guest chefs along with wine from the Jura, the birthplace of Louis Vuitton himself.

Louis Vuitton’s restaurant ‘The Hal’ is located across the street from the three-story flagship story in Chengdu, a major retail hub in China. In addition, The Hall is furnished with furniture and objects from the luxury house’s Objets Nomades collection.

Louis Vuitton opens restaurant in China