What: The luxury brand is joining a rush of brands launching their own e-commerce sites in Mexico, including Cartier, Bulgari and Boss.

Why is it important: Louis Vuitton is hoping to profit from growing luxury sales as Latin America’s second-largest economy exits the pandemic.

A wide selection of collections including ready-to-wear for men and women, leather goods, shoes, accessories, travel, fragrances, and jewellery will be available to Mexican customers.

The brand will also offer personalized services such as hot stamping and engraving. Free delivery or store pick up through Click & Collect will be available, including at its flagship store in Mexico City’s.

Louis Vuitton Launches E-commerce Site in Mexico