Louis Vuitton hosted a pop-up restaurant in Seoul
What: The vegetarian restaurant at its Maison Seoul location is helmed by French 3-star Michelin chef Alain Passard.
Why it is important: Retailers and brands are increasingly venturing into hospitality and are crafting tailored experiences.
Taking over the Gangnam flagship’s fourth floor, the restaurant featured a fall garden theme. Alain Passard’s vegetarian pop-up restaurant opened for lunch, tea time, and dinner, from September 17 to October 29 at Louis Vuitton Maison Seoul.
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