What: The luxury footwear and accessories brand taking over a prime space in the London branch, Selfridges' 'Corner Shop'.

Why it is important: The initiative comes as more and more foreign tourists return to the UK after the pandemic period and British consumers are once again turning to seaside getaways.

Even with the current issues with flight cancellations, holiday bookings are continuing apace.

The core of the collection on display in the shop is the Greekaba summer collection, but the 'Loubi's on the Beach' theme also includes exclusive pieces, as well as some preview products.

Louboutin launches beach-themed pop-up at Selfridges (French)