What: Designer Christian Louboutin has invested in Experimental Group, becoming a minority shareholder in the French hospitality group.

Why it is important: This investment signifies the growing trend of luxury brands partnering with the hospitality industry to expand their influence and diversify their portfolios.

Christian Louboutin has joined forces with Experimental Group as a minority shareholder, partnering alongside Jean Moueix and Brookfield Asset Management. This collaboration aims to bolster the expansion of Experimental Group’s portfolio, which includes hotels, restaurants, and bars throughout Europe. Founded in 2007, Experimental Group has established over 20 venues and is set to open new locations in Val d’Isère, Rome, and Paris by 2025. The group values Louboutin's entrepreneurial spirit and anticipates that his global reputation and creative expertise will significantly contribute to their growth and development.

Louboutin invests in hospitality