Lotte to open National Museum of Korea popup
News
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May 2023
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Koreabizwire
What: Lotte to open a pop-up store showcasing merchandise from the National Museum of Korea.
Why it is important: Culture is increasingly a category per se, especially when it overlaps with national pride.
The pop-up store will be located in one of the basement levels of the department store’s Myeongdong branch. It will offer approximately 200 different kinds of merchandise for sale until June 4.
Among the items available for purchase will be a miniature statue of Maitreya in meditation, which gained popularity after BTS member RM was seen with one.
