What: the live sale will offer customs-cleared luxury fashion goods

Why is important: Lotte enhances domestic duty-free sales through digital events

Lotte Duty Free aims to match the success of its first LuxeMall Live event hosted on 4 February. The event featured customs-cleared duty free luxury fashion products (that do not require customers to leave the country) for discounts of up to -70%. More than 60% of the customers were from outside of Seoul and finding it difficult to purchase offline.

Stakeholders and customers’ expectations are high following the success of the first event. The event can be watched through the LuxeMall homepage (ldfluxemall.com) or on the LuxeMall mobile app.

Lotte Duty Free plans on adding new brands and products through seasonal exhibition and other sales events to attract domestic customer purchases. The next LuxeMall product update will see the addition of 13 000 new items from 80 brands.

Lotte Duty Free will also introduce these products at its Lotte Duty Free COEX store. More than 40 brands, including Burberry, Givenchy and Ferragamo will be available at the COEX store from 2 March. Lotte Duty Free will also continue to sell customs-cleared domestic duty free goods through the integrated online platform Lotte ON.

Lotte Duty Free to host latest live sales show on dedicated LUXEMALL platform