What: LDF Magazine is now available in five non-Korean languages

Why is it important: Lotte aims to enhance interactive communication with global customers and will continue to play a role in spreading ‘K Culture’.

Lotte Duty Free is expanding its global customer communications after revamping the content of its online LDF Magazine and launching editions in five additional languages. As a result, the country’s leading travel retailer and world number two said it aims to more than double the publication’s current 800 000 subscriber base to 2.1 million by year-end.

To complement the Korean edition, the travel retailer now publishes versions in English, Japanese, Chinese (Simplified and Traditional) and Vietnamese.

The foreign language editions include an additional section, named ‘K-CLASS’, which features educational content designed to spread the Korean language to non-speakers.

Lotte Duty Free extends global reach with customer publication in five new language