What: Lotte Department Store has introduced an AI-powered interpretation service at its Jamsil store in South Korea.

Why it is important: This initiative, which supports 13 languages, is designed to improve the shopping experience for the increasing number of international visitors. The service caters to a significant daily volume of inquiries, facilitating smoother communication and potentially boosting customer satisfaction and sales.

South Korea's Lotte Department Store has launched an artificial intelligence interpretation service at its Jamsil location to better serve foreign tourists. Utilizing SK Telecom's TransTalker, the service offers real-time interpretation in 13 languages, including English, Japanese, and Chinese, among others. This move comes in response to a significant rise in foreign customer sales and daily inquiries. The service, which began on April 19, has already seen positive reception, with over a thousand foreign shoppers using it within just three days of launch. Lotte plans to expand this service to other branches, enhancing its accessibility for non-Korean speakers and improving the overall customer experience.

Lotte Dept. Store introduces AI translation service