Lotte Department Store to open tennis experience store
News
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May 2023
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The Korea Bizwire
What: The department store announced the opening of its experiential store in collaboration with the local sporting goods company, Tennis Metro.
Why it is important: The store will feature experiential elements, including an actual tennis court which is the first of its kind in the industry.
Occupying 500 square meters, the store will carry major tennis-related brands including Nike, Wilson, and Babolat and also include a variety of tennis gear and clothing.
Customers will be able to try out the products and even take lessons from professionals at the tennis court.
