Lotte Department Store to create a metaverse commerce platform
What: The retailer has partnered with Vaiv Company, a domestic artificial intelligence to create the metaverse version of the department store's online commerce platform. Starting in the first half of 2022, customers will be able to shop and try on different products as they would do in the real world.
Why it is important: The move comes as an attempt to develop digital business, which is lagging behind when compared to local competitors.
Lotte Department Store to create metaverse commerce platform
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