What: Lotte Department Store has signed an exclusive franchise and distribution deal with Moroccan coffee brand Bacha Coffee to introduce the brand in South Korea.

Why it is important: This partnership marks a significant expansion for Bacha Coffee into the South Korean market, leveraging Lotte's extensive retail network. The move reflects the growing trend of global food and beverage brands collaborating with major retail chains to tap into new markets. For Lotte, this deal diversifies its offerings, enhancing its appeal to customers by providing a unique and premium coffee experience. The collaboration also signifies the increasing importance of experiential retail, where shopping is combined with distinctive culinary experiences.

Bacha Coffee, known as the "Hermes of coffee," is set to enter the South Korean market through a franchise and distribution agreement with Lotte Department Store. The first store will open in Seoul's Cheongdam-dong district in July, with plans for further expansion through department stores, e-commerce, and B2B partnerships. This expansion is part of Bacha Coffee's broader growth strategy, which includes recent launches in Taiwan and the UAE.

Lotte department store partners with Bacha Coffee for South Korean expansion