What: Lotte Department Store in South Korea is integrating artificial intelligence (AI) into its internal operations to boost productivity and enhance customer service.

Why it is important: This initiative aims to streamline various operational aspects and improve customer experiences through advanced technology, aligning with Lotte Group's strategic emphasis on AI for competitive advantage.

Lotte Department Store has announced plans to integrate AI across all its internal operations. This move follows Chairman Shin Dong-bin's directive to enhance the conglomerate's competitive edge using AI. The initial phase involves deploying a conversational AI chatbot to streamline information retrieval from over 100 internal work manuals, reducing search time by over 90%. The chatbot, integrated with ChatGPT, will assist with tasks like generating advertising copy, customizing emails, and translating documents. Additionally, Lotte is utilizing generative AI for creating visual content and will implement AI-based cleaning robots in 18 locations by July. Further enhancements include AI-driven intelligent CCTV systems for security and trial operations of AI quadrupedal patrol robots. The department store also launched South Korea's first AI interpretation service in retail at its Jamsil branch, offering real-time translation in 13 languages.

Lotte Department Store introduces AI for internal operations