Lord & Taylor to open virtual storefront on Walmart's website
News
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Nov 2017
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Wal-Mart Stores Inc will offer department store chain Lord & Taylor dedicated space on its website, as it looks to make deeper inroads into the fast-growing online fashion business. After acquiring small online fashion brands like Shoebuy, Modcloth and Bonobos this past year, the world's largest retailer will start offering higher-end clothing and accessories from Lord & Taylor to its customers in spring 2018. The partnership will allow Lord & Taylor to open a virtual storefront on Walmart.com and boost customer traffic to its website by reaching a wider audience. It will boost Wal-Mart's online assortment with premium products and advance the retailer's effort to access millennial customers who usually do not shop on Walmart's website.
