Lord & Taylor relaunches e-commerce
What: the US department store chain will revive its online store, a few months after liquidating and closing down its physical stores
Why it is important: the speed-up of e-commerce during the pandemic has made investors rethink their business and they are now bringing back Lord & Taylor webstore to take success up again
Lord & Taylor liquidated all its stores last September, and was bought by Saadia Group LLC in October (along with parent company Le Tote). Now the group has built up a team to revive the website. Lord & Taylor e-commerce should launch mid-April, initially selling men’s and women’s fashion, beauty, skin care, fragrances and home. Children’s wear, fashion accessories and footwear will be added to the offering later this year.
Saadia Group LLC is also considering reviving the physical store network, with small format stores but it shouldn’t happen before at least another year.
Retail Resurrects: Lord & Taylor Relaunching E-commerce
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