Lord & Taylor is freshening up its men's assortment.

Last year the retailer launched Design Lab, an in-house contemporary label for women, and now it's following a similar blueprint for men's wear with Laboratory, a private men's label that caters to the Millennial customer.

The department store will still produce Black Brown 1826, its private label line that focuses on classic styles, but Laboratory speaks to a different customer.

The collection, which retails under $100, includes key pieces of the season including souvenir bomber jackets, printed button-up resort shirts and drop crotch pants. There will be eight deliveries a year.

This launch coincides with Lord & Taylor's renewed focus on its men's contemporary offering and the Laboratory section, which is currently at the brand's New York City flagship and 19 other stores across the country