The pandemic has accelerated digital transformations across the retail industry. However, it does not replace interactive in-store experience, provided it conveys a feeling and a message of safety. How? By proposing pick-up options, reviewing the way samples are given to customers (on request, or with a specific ceremonial), proposing individual appointments and guest services, and, above all, make sure that the store looks “fast and easy”, i.e. well lit, with high impact signage and wayfinding, to create a sense of comfort and safety.

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Looking at the post pandemic in-store experience