What: A total of 63 artworks by 26 artists are on display at the store.

Why is it important: The store is part of the Seoul Foundation for Arts and Culture and Lotte Department Store Gangnam’s project to jointly create a structure that can benefit both the retail giant and local artists hit by the pandemic.

Works of art are among the items that can now be bought at a department store.

Seoul Foundation for Arts and Culture said it has opened an “S-store” on the fourth floor of the Lotte Department Store in Gangnam, Seoul.

A total of 63 artworks by 26 artists are on display at the store. The price of the art pieces is reasonable and ranges from KRW 10 000 to KRW 1 million (up to USD 755).

The retail giant said it keeps the distribution fee to a minimum to ensure maximum profit for the artists.

Local artists sell artwork at Lotte Department Store in Gangnam