What: Liz Rodbell has been appointed as the President and CEO of the Hudson's Bay division in Canada, returning to the company after working as a consultant and serving as Steve Madden's group president of retail.

Why it is important: Liz Rodbell brings her extensive retail experience and success, signalling a focus on customer satisfaction and driving growth.

During her previous tenure at Hudson's Bay, she drove a 22% increase in sales. According to Richard Baker, the governor and executive chairman of HBC, Rodbell's focus will be on providing a relevant assortment, strong brand partnerships, and an inspiring shopping experience for customers.

Michael Culhane has also been appointed as the Chief Operating Officer and Chief Financial Officer of Hudson's Bay.

Liz Rodbell named President and CEO of Hudson’s Bay