What: Designer department store Liberty is releasing an interactive print newspaper providing news, trends, practical advice, product reviews and recommendations.

Why it is important: Print media is returning with Liberty’s newest publication that targets their knowledge-hungry customer. The department store is engaging readers through printed QR codes, dynamic visuals, crosswords, and even horoscopes that are supported by their social media.

‘The Hall’ is the title of the London retailer’s biannual newspaper that is connecting all content streams into one. This return to a traditional form of media is aimed at engaging customers and providing them with a fun and convenient way to discover products through their trend edits and articles. With QR codes, the publication maintains the ability for customers to access products quickly online without the pressure from oversaturated digital targeting.

The release of Liberty’s newspaper comes after the success of ‘The Book’, the retailer’s collectable coffee table magazine.

Liberty releases biannual newspaper