What: Liberty, London's iconic department store, is bringing its unique in-person experience to online shoppers.

Why is it important: The new virtual shopping service provided by Hero, connects online customers live with a department-specific expert in the Liberty store through chat and video consultations. Virtual shopping brings the Liberty store to life online. Customers who use the system are spending an average of 78% more when interacting with rich imagery and video content from in-store.

Liberty's store associates also use the system to follow what customers are shopping for in real-time, making it easy to share personalised product recommendations just like they would in-store. They are able to stay in touch with customers and share product updates by text, recommend complementary items, or send notifications when a product is back in stock.

See presentation by Adam Levene, founder of Hero, made at IADS General Assembly November 2019 in London with CEO of Liberty.

Liberty officially launches virtual shopping experience with Hero