What: Liberty London, a prestigious department store, is renewing its partnership with Aptos, a provider of unified commerce solutions, to upgrade its store technology and enhance customer experience.

Why it is important: This collaboration is crucial for Liberty London as it aims to meet the high expectations of its shoppers by offering a personalised and seamless retail journey. By adopting the latest versions of Aptos’s Store POS and CRM applications and transitioning to a SaaS delivery model, Liberty will be able to provide real-time personalisation and smoother interactions between store associates and customers. This move is a strategic step towards digital transformation, aiming to improve decision-making, increase efficiency, and uphold the store's brand promise.

Liberty London is set to elevate its customer service and operational efficiency by updating its technology infrastructure through an extended partnership with Aptos. The upscale retailer will implement the most recent iterations of Aptos’s Store POS and CRM solutions across its 125 tills and for its millions of customers. This upgrade, transitioning to a cloud-based SaaS model, is expected to bring about real-time personalisation capabilities and more fluid interactions within its iconic Regent Street location.

Martin Draper, Liberty's CIO and Digital Director, emphasises the importance of advanced technology in delivering individualised shopping experiences and equipping associates with the necessary tools and data for optimal service both in-store and online. The move to SaaS is highlighted as a key factor in increasing operational efficiency and automation, thereby fast-tracking Liberty’s digital transformation efforts. This partnership renewal with Aptos underscores Liberty London's commitment to maintaining its reputation for providing exceptional retail journeys by leveraging cutting-edge technology solutions.

Liberty London enhances retail experience with Aptos partnership renewal