British department store Liberty will launch its clothing line under its own-brand umbrella, Liberty London Collection. It will comprise of four collections each year and is set to debut this month with a runway show for buyers and press.

Liberty has sold its own brand of goods under the name Liberty London Collection for decades, selling bags, scarves, homeware and stationary. It dived into apparel in October 2017 with the launch of sleepwear, and it debuted swimwear and travel apparel in May this year.

There are long-term plans to branch out into adjacent categories, including menswear and childrenswear, before opening Liberty brand-focused retail outlets internationally. The first collection is due to arrive in stores in October, with most pieces ranging between £395 and £995. It will be stocked at Liberty flagship on London's Great Marlborough Street and at luxury retailers around the world.

Sales for the year ending 2019 were up to £133 million from £123 million the previous year.

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