What: Liberty, a prominent British department store, has enhanced its customer service technology by renewing its partnership with Aptos, a leader in unified commerce solutions. This move updates Liberty's Point of Sale (POS) and Customer Relationship Management (CRM) systems to cloud-based software-as-a-service, aiming to personalize the shopping experience at its Regent Street location.

Why it is important: This update is crucial for integrating advanced technology into retail, offering personalized experiences that meet modern consumers' expectations. It signifies Liberty's commitment to innovation and the importance of adapting to evolving shopping behaviors through digital transformation.

Liberty, the distinguished British department store, has embarked on a significant technological overhaul by renewing its partnership with Aptos. This collaboration focuses on updating Liberty's retail operations with cloud-based POS and CRM systems, aimed at enriching the customer experience with personalized service. This shift to a software-as-a-service model signifies Liberty's adaptation to digital trends, enhancing its capability to understand and cater to individual customer needs in real-time. Martin Draper, Liberty's CIO, highlights the store's commitment to creating a unique and immersive shopping environment, where advanced technology equips associates with the tools needed for optimal customer service. This initiative not only promises to elevate the in-store experience but also aligns Liberty's online offerings with its in-store excellence, maintaining its reputation as a leader in the retail sector.

Liberty advances retail innovation with Aptos partnership for enhanced personalisation