Lessons from sneaker culture's innovation playbook

News
 |  
Jul 2020
 |  
Vogue Business
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NEWS July 2020
NEWS July 2020


Streetwear and sneaker business models have been a source of retail inspiration for many, with their ability to adapt drops and pricing to tribes of customers, who consider their purchases as collectibles. But have you heard of Aglet? An app allowing players to design, collect and trade digitally-created sneakers. What category could be customer-designed in the Department Store world?


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Lessons from sneaker culture's innovation playbook