What: The Parisian department store has been transformed into a summer market as part of its new campaign, “Les Bons Marché de L’été.”

Why it is important: The summer campaign features a multitude of brands across a variety of categories, creating an attractive and immersive experience for customers.

Le Bon Marché’s summer campaign started on April 29 and will continue until June 18, with  Parisian label Sézane as the special guest.

Striped canvas awnings decorate market stalls throughout the store with crates, baskets, and trailers creating a rural atmosphere. There is also a refreshment area and the various entrances throughout the store feature card shops and lottery stalls.

In addition to Sézane, a variety of other brands are participating in the summer market with their own seasonal products.

Le Bon Marché turns into summer market as part of its new campaign