The technology wave has taken over retail Le Bon Marché is embarking on a wide-sweeping tech exhibit that will run from 23 February to 22 April 2019. The department store will be stocked with futuristic gadgets of all shapes and sizes, including interactive displays, virtual reality, holograms, full-body massage machines and an infinite supply of personalized products — down to the very soles of shoes. Project organizers have roped in every department to take part in this futuristic experiment, and dozens of brands are participating in the technology event.

"It's about more than simply selling merchandise", explained style director Jennifer Cuvillier. "We wanted to go further, for the client and really go for the experience, go beyond the products, to offer people a unique experience linked to new technologies," said Cuvillier. "The idea was to do something fun," she added.

full article by wwd on le bon marché "geek mais chic"