What: Le Bon Marché gets brands to collaborate and invites radical French artist Philippe Katerine for their “X” exhibition.

Why is it important: Dozens of brands have partnered for the “X” exhibition, including Stella McCartney, Disney, Baccarat, Pokémon, Scholl, Erès, Veja, Marni and many more.

Displays of giant sculptures in bubblegum pink, a series of artworks for sale, and copies of Philippe Katerine’s book “Mignonisme.” Katerine will also lend his voice for store announcements and will perform twice as part of the “Frères Philippe” group he forms with composer and guitarist Philippe Eveno.

The collaborative assortment exposes the “Su” art installation by avant-garde Turkish artist Mehmet Ali Uysal, who highlights impact of climate crisis on water with large icebergs hanging around the escalators and a giant boat inspired by origami that give the effect of rising waters.

Le Bon Marché’s “X” exhibition