What: Le Bon Marché announces "Je t'aime comme un chien," a comprehensive dog-themed exhibition running from February to April 2025, featuring store-wide installations, exclusive brand collaborations, and interactive experiences for both pets and their owners.

Why it is important: The initiative capitalises on the post-Covid surge in pet ownership and societal trends, transforming a traditional retail space into an experiential destination that engages customers through both commercial and emotional connections.

Le Bon Marché's upcoming exhibition "Je t'aime comme un chien" will transform the department store into a dog-celebrating space from February to April 2025. The store-wide transformation includes converting the iconic escalators into giant bones and incorporating playful dog-themed motifs throughout. Nearly 200 brands are participating, with two distinct approaches: specialised pet brands offering accessories and care products, and traditional fashion houses creating their first pet-related items or dog-inspired products for humans. The initiative includes interactive elements such as a café collaboration with Bâtard Magazine and Casa del doggo, grooming services, and live portrait sessions for dogs and owners.

IADS Notes: Following successful partnerships with Collector Square and its recent private label rebranding, this initiative demonstrates Le Bon Marché's commitment to creating engaging, themed environments. The exhibition aligns with broader industry trends where experiential retail and unique programming help differentiate department stores in a competitive market.

Le Bon Marché’s next exhibition will be about dogs and their owners