What: The celebration places playful pop-ups throughout the store that use the signature orange colour and which are filled with limited edition products.

Why it is important: Through fun store animations, limited edition products, experiences in beauty, F&B and even a theatre event, Le Bon Marché is celebrating its 170th birthday with an unconventional and immersive celebration for its customers.

Brands including Acne Studios, Roger Vivier, Cartier, Chloé and Moynat have designed orange ready-to-wear, bags and shoes, especially for the anniversary event. The spirit of celebration spreads throughout the store with a banquet table of colourful tableware designs, a La Fabrique Popcorn stand, a coffee bar run by Le Café Nuances, a maze and tombola, a Kure Bazaar nail art bar, a Kevin Murphy hairstyling station and a makeup bar.

The highlight of the celebration is the weekly immersive theater performance staged across the store on Friday and Saturday nights from Sept. 2 through Dec. 30. Some 30 actors will recreate the story of founders Aristide and Marguerite Boucicaut, who famously helped inspire French author Émile Zola’s 19th-century novel “Au Bonheur des Dames."

Le Bon Marché’s 170th anniversary: ‘Orange You Glad’ pop-up