What: Le Bon Marché partners with Tagwalk founder Alexandra Van Houtte to launch a 15-piece capsule collection for its rebranded private label Maison Rive Gauche, featuring inclusive sizing and sustainable materials.

Why it is important: This collaboration represents a strategic shift in department store private labels, combining digital expertise with inclusive sizing and sustainable practices to create a more relevant and accessible offering. This launch signals Le Bon Marché's evolution in private label strategy, using collaborations to create distinctive products while not using the store name any more.

Le Bon Marché's collaboration with Tagwalk founder Alexandra Van Houtte introduces a 15-piece capsule collection under its newly rebranded Maison Rive Gauche label. The range includes summer dresses, skirts, bomber jackets, fluid trousers, sweaters, and coats, with prices ranging from 125 to 495 euros. Notably, the collection offers inclusive sizing from French 34 to 50, with some pieces featuring semi-finished tailoring for customised fit. Approximately 40% of the materials are sourced from Nona Source, emphasising sustainability. The collection also includes eight lifestyle items such as notebooks, ceramic plates, and toiletry cases.

IADS Notes:

This initiative builds on Le Bon Marché's recent innovations, including its luxury buyback program with Collector Square. The rebranding of its private label aligns with broader trends in department store strategy, where distinctive collaborations help create unique retail experiences while addressing contemporary consumer demands.

Le Bon Marché rethinks its private label