Le Bon Marché new sneakers displays
What: The department store unveiled two new spaces dedicated to sneakers, one located in the men's section on the basement, and the other one for women on the second floor (women’s shoe and luxury RTW floor).
Why it is important: With the massive casualization started even before Covid, sneakers are a key part of the shoe business. Galeries Lafayette also recently unveiled a significant sneakers section within its new women’s shoe floor.
The women’s offer mixes brands such as Converse, Nike or New Balance and young labels. A corner is dedicated to the eco-responsible, vegan or recycled sneakers, with brands such as Amrose, New Lab and Caval. The sustainable brand Allbirds has installed a four-month pop-up in which it presents its collection made from merino wool, FSC-certified eucalyptus and sugar cane.
The men’s sneakers space is 250 sqm and gathers a selection of international designers such as Givenchy and Margiela, and creative labels such as National Standard and Filling Pieces. New models, exclusive collaborations and drops will also be presented. Presented by, a reference in streetwear and collector's sneakers, also offers rare pieces in limited editions. A 22 sqm pop-up store will highlight new labels.
Le-Bon-Marche-Rive-Gauche highlights sneakers
