What: Lacoste is taking over Selfridges' Alto by San Carlo rooftop restaurant and terrace, transforming it into an immersive space called Le Club Lacoste.

Why it is important: This partnership between Lacoste and Selfridges highlights the brand's commitment to creativity and innovation, showcasing its new collection and enhancing customer engagement through a themed, immersive experience.

This summer, Lacoste's signature green hue will dominate Selfridges' second floor atrium and rooftop terrace, transforming the Alto by San Carlo restaurant into Le Club Lacoste. The collaboration, celebrated for its creativity and innovation, aligns with the summer of sport theme and features the debut collection of Lacoste's creative director Pelagia Kolotouros. Visitors can enjoy a tennis-inspired drinks menu and watch live Wimbledon matches on digital screens, while the space is adorned with archival images from Lacoste's tennis heritage.

Lacoste takes over Selfridges for a summer of tennis