What: Amazon made a proposal in July, promising to set up a data silo to prevent its retail arm from using data to prioritize and influence its private label products using statistics from its competitors.

Why it is important: Several non-governmental groups and the pan-European consumers’ organization BEUC criticised the offer and urged the European Commission to demand adjustments.

The EU antitrust chief is in the process of assessing the complaints and will consider the suggested improvements regarding the proposal. There is also a line of communication set up between the EU and the US Department of Justice to set in place greater regulations for Big Tech.

Lack of trust in Amazon’s proposal to end unfair business practices