What: The Parisian department store has been turned into a carnival to pay tribute to its founder who built the first-ever amusement park in Paris, Magic City

Why it is important: The department store is paying tribute to its past, while also creating an interactive and unique store experience for its customers.

A multitude of activities and colorful stands can be found throughout the many floors of the store such as Magnetic Tweezers and The Acquatic Ballet, pinball machines, and arcade terminals.

Snapchat is providing augmented reality experiences while artist Pierre Brault is exhibiting his work which is representative of the Samaritaine woman.

The Musée des Arts Forains also unveiled an exhibition which features historical elements fo the funfair, wooden horses and other iconic animations.

Free reign was given to 3D artist Clément Morin, the motion designer who designed both digital and animated works to be displayed on the exterior of the store as well as around the store’s grand staircase.

La Samaritaine dons the colors of Magic City