What: Edgy LA store Fred Segal ventures outside home ground in US.

Why it is important: Opening stores when others are closing. Adapts the format but retains its spirit to attract customers.

Fred Segalplans to open two freestanding stores in Las Vegas this summer at the $ 4.3 billion Resorts World Las Vegas luxury resort and casino. The Fred Segal men’s and women’s stores will each cover 5 000 sqft of space.

With locations on Sunset Boulevard in Los Angeles, Malibu and Los Angeles International Airport, as well as international units in Taipei, Taiwan and Bern, Switzerland, Fred Segal is opening stores at a time when many retailers are struggling to keep the lights on in existing units.

The Las Vegas stores will feature Fred Segal’s signature vine-covered façade and red, white and blue awnings. Brands will include Libertine, MadeWorn, John Elliott, On Running, and Danielle Guizio. A Sundry Shop will offer beverages and snacks inspired by the culture and lifestyle of Los Angeles.

Management claim they have benefited from the closure of Barneys. Resorts World is the first new casino to be opened in Las Vegas for 14 years.

Fred Segal passed away at 87 on 25 February 2021. He will be remembered as arbiter of West Coast cool.

Fred Segal Bets On Las Vegas With Two New Stores