What: a C to C resale platform from an ecommerce player

Why it is important: digital shopping has accelerated during the pandemic. Now French online store La Redoute, part of Galeries Lafayette Group, is opening a space on its website dedicated to the sale of second-hand fashion between customers. Not only this move will reinforce the brand’s digital operations, it is also a good way to offer sustainability options (at bargain price) to its customers.

Dubbed La Reboucle, the new section will allow for consumers to sell and buy second-hand clothing, and is accessible through La Redoute website and app. It follows the same business model as Lithuanian pure-player Vinted. The resale trend has also been accelerated with the pandemic as people are looking for sustainable way to get fashion. The platform will accept articles from any brands, and not just La Redoute private brands or items purchased on the website.

The new service launches mid-December for consumers to put items to sell, and transaction will begin in January 2021.

La Redoute déploie "La Reboucle", son offre de seconde main

Related items:

• IADS Exclusive - Sustainability: department stores’ destiny
• IADS Exclusive - Sustainability series #1: the cost of being good
• IADS Exclusive - Sustainability series #2: The Higg Index
• Vinted buys competitor United Wardrobe