What:  A new location in Paris fully dedicated to sustainable fashion

Why it is important:  Sustainability is not an option anymore, for anyone in fashion, to the point of becoming a staple for most customers.

LVMH, Kering, Woolmark and others are backing up this new project, which just opened in Paris 10th arrondissement, and houses 40+ young labels, all united by their sustainable approach, be it in design, creation, production or trade operations.

It will be, once completed, also boasting a vegan restaurant and a jazz club. It is seen as an ecological accelerator for the fashion industry, and has made partnership with other similar ventures, such as Nona source, the LVMH deadstock initiative. This EUR 5m initiative has been designed by Chaix and Morel (who also designed the new Saint Laurent headquarters).

CEO Maeva Bessis points out that this initiative also aims at making executives from more established brands about sustainability, by operating a cool place where things  happen, in addition to nurturing new labels.

France's new fashion incubator La Caserne opens in Paris