L’Oréal unveils intelligent fulfilment centre in Suzhou, China
What: Expected to start operating in Q4 of 2023, L’Oréal’s second factory in the city sits in a 9.7 million-square-foot park.
Why it is important: Construction started this month for L’Oréal’s first global Intelligent Fulfillment Center in Suzhou, China, only 30 minutes from Shanghai by high-speed train.
The project aims to offer local customers more customized beauty products and services while also integrating digital technologies such as auto-picking systems and robots to boost annual direct-to-consumer parcel capacity. Sustainability has been considered in the construction by meeting LEED Gold certification standards and using eco-friendly materials and design for its ‘green parcels’.
L’Oréal unveils intelligent fulfilment centre in Suzhou, China
