L’Oréal unveils intelligent fulfilment centre in Suzhou, China

News
 |  
Oct 2022
 |  
WWD
Save to favorites
Your item is now saved. It can take a few minutes to sync into your saved list.

What: Expected to start operating in Q4 of 2023, L’Oréal’s second factory in the city sits in a 9.7 million-square-foot park.

Why it is important: Construction started this month for L’Oréal’s first global Intelligent Fulfillment Center in Suzhou, China, only 30 minutes from Shanghai by high-speed train.

The project aims to offer local customers more customized beauty products and services while also integrating digital technologies such as auto-picking systems and robots to boost annual direct-to-consumer parcel capacity. Sustainability has been considered in the construction by meeting LEED Gold certification standards and using eco-friendly materials and design for its ‘green parcels’.


L’Oréal unveils intelligent fulfilment centre in Suzhou, China