The Kroger Co. launched OptUP, a data-driven app designed to help shoppers make more informed, healthier purchase decisions about food. The new app is part of the grocery giant's recently launched "Wellness Your Way" initiative around providing customers more information about nutrition, medication and lifestyle. OptUP lets consumers "score" their groceries based on health knowledge of each product. Then they can assess the overall score of their cart for a higher-level look at the health of their purchases. Other app features include personalized product recommendations, scan-and-search features to find nutrition facts and product alternatives and the ability to connect to digital carts for curbside pickup or delivery.

press release "Kroger Launches OptUP App"