Korean retailers focus on “homebodies”
What: Retailers build communities to battle big tech and gain “homebodies”.
Why it is important: Consumer spends more time shopping from home.
Korean retail companies are racing to form their own online communities so they are not so dependent on the likes of Facebook and Instagram. This is especially urgent as people spend more time indoors: "homebodies" are increasingly looking to fulfil their needs for shopping and community from the comfort of their couches.
Retailers build communities to battle big tech, gain 'homebodies'
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