What: Korean fashion retailer Matin Kim deploys Proto hologram technology across five stores, featuring AI-powered digital models that can interact with customers in multiple languages and display products in 360 degrees.

Why it is important: This implementation demonstrates how retailers can combine hologram technology with AI to create interactive, multilingual shopping experiences that enhance customer engagement while showcasing products effectively.

Matin Kim has introduced Proto hologram technology at five of its Matin Kim and Hago Haus locations, implementing digital models capable of 360-degree movement to showcase various outfits. The Los Angeles-based Proto technology incorporates cameras, microphones, speakers, and touch screens, enabling the holographic avatars to engage with shoppers and answer product queries in multiple languages through AI Persona tools. The company plans to expand the technology's capabilities to include real-time interactions with special guests through holographic projections. This technology has already gained traction in the fashion sector, with major brands like H&M, Burberry, Nike, and Adidas adopting it. Beyond fashion, the application extends to big-box retailers like Walmart, Target, and Best Buy, while grocery chains like Asda are exploring holographic displays for promotional messaging and aisle navigation. The technology serves both as a footfall driver and an enhanced customer experience tool, particularly valuable for retailers with international appeal.

IADS Notes: Matin Kim's implementation of Proto hologram technology represents a significant advancement in immersive retail experiences. According to Coresight's November 2023 research , 61% of retailers have invested in virtual stores, with 88% reporting increased total sales and 91% seeing higher online sales from such technologies. Inside Retail's March 2025 analysis  revealed that 71% of consumers now expect personalised interactions, with retailers leveraging AI and holographic technologies to enhance customer engagement. The Journal du Net's January 2025 report  highlighted how physical stores remain dominant, with 99% of brands and 96% of consumers favoring in-store experiences, particularly when enhanced with innovative technology. This trend is further validated by Retail Week's November 2024 coverage  of H&M's innovative store concept, where interactive technology integration led to significant increases in customer engagement. The adoption of Proto hologram technology by major retailers like H&M, Burberry, Nike, and Adidas, along with its expansion into non-fashion sectors, demonstrates how immersive technologies are becoming essential tools for enhancing customer experience and driving footfall across retail segments.

Korean retailer Matin Kim deploys in-store holograms 

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