What: Hyundai follows suits with Shinsegae and launches its platform for Korean fashion brands

Why it is important: for Korean players, being involved in the development of local brands is now strategic.

Hyundai Department Store is launching The Hyundai Global, a platform aimed at expanding Korean fashion and entertainment brands globally, starting with Japan. This initiative will significantly reduce the financial barriers for small to medium-sized domestic brands entering international markets, offering savings of over 30%. The Hyundai Global will manage various logistical aspects, including product export/import and store operations. The first collaboration will be with Japan's Parco to host pop-up stores in Shibuya Parco for brands like Noice, EMIS, Matin Kim, and Mischief.

Korean fashion brands go global with Hyundai’s new platform