What: Kohl's has partnered with Instacart to offer same-day delivery from its nationwide stores, enhancing accessibility to its products for customers.

Why it is important: This partnership is a strategic move by Kohl’s to utilize its extensive physical store network to meet the rising consumer demand for convenience and immediacy in shopping.

Kohl's is leveraging its partnership with Instacart to provide same-day delivery across 1,172 store locations, offering items from various categories including beauty, skin care, and home essentials. This service allows Kohl's to tap into Instacart’s substantial customer base and aligns with its strategy to enhance in-store experiences and broaden its market reach. The move is part of Kohl’s broader efforts to improve its performance, as evidenced by its recent initiatives such as the introduction of Babies R Us shop-in-shops and a significant expansion of its home goods assortment. Despite these efforts, Kohl’s has faced challenges with declining sales figures, making this partnership a crucial step in its strategy to turn around performance and better serve the needs of modern consumers.

Kohl’s to deliver same day through Instacart