What: Kohl’s is making rapid headway towards recovery from 2020, but still reports numbers 5% lower than 2019 results.

Why it is important : Kohl’s continues to partner with new brands like Sephora and Calvin Klein in a broad-based merchandising revamp.

The retailer saw surprising Q1 sales results as it fights to recover from debt incurred during the global pandemic.

Kohl’s is strategically revamping its merchandising assortment through partnerships with major brands including Sephora, Calvin Klein, Eddie Bauer, And Tommy Hilfiger in hopes to transform its image and offering to customers.

Vaccines and the stimulus rollout likely gave Kohl’s a big push in Q1.

Kohl's posts 70% sales growth as it rides consumer momentum in Q1 

Kohl’s Halo Effect By Sephora And Others Will Pay Off