What: Kohl’s is introducing Babies ‘R’ Us departments in 200 stores by the end of September, starting with two initial locations in Brookfield, Wis., and Woodland Park, N.J.

Why it is important: This strategic move aims to boost sales and strengthen Kohl’s appeal to families, addressing a significant gap in its product assortment and potentially reversing declining sales trends.

Kohl’s Corp. is integrating Babies ‘R’ Us shops into 200 of its stores by September, with initial launches in Brookfield, Wis., and Woodland Park, N.J. This initiative is part of a broader strategy to rejuvenate sales and enhance the store’s appeal to families by offering a wide range of baby products and services, including a new registry on kohls.com. The Babies ‘R’ Us departments will feature thousands of products across 90 brands, complementing Kohl’s existing baby and maternity offerings. This rollout follows other efforts to diversify and upgrade Kohl’s product lines, such as the introduction of dress shops, revamped home assortments, and Sephora beauty shops in over 1,000 locations. This move is expected to attract new customers and increase sales, helping Kohl’s achieve its goal of adding USD 2 billion in sales volume over the coming years.

Kohl’s rolls out Babies ‘R’ Us shops to 200 stores